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Many businesses think that creating a social media presence is a difficult task, full of dangerous pitfalls. I will be the first to agree that businesses need to have a plan before jumping into the mysterious world of social media, yet it’s not nearly as difficult as you might think. I have created a few …

In the beginning of December, Google was poised to purchase group buying giant Groupon for an estimated $6 billion dollars. Groupon rejected the deal, and later released statistics calculating that it generated nearly $2 billion dollars in revenue last year ALONE. The potential of group-based buying is huge, and Facebook knows it. Recently, they released …

Update (June 19th): visit my new post for an EASIER way to embed your Wufoo form on Facebook! (it takes about 5 minutes). On March 11th, Facebook dropped FBML integration with its fan pages. Many people are disappointed by this change, but the new updates allow developers the opportunity to customize like never before! Check out my …

Over the past few years I have had the exciting opportunity to work with a few startup businesses in Maine. Frequently, they contact me in need of a website, yet they are unaware of the many organizations that are willing to help them on anything from business plan development, to venture capital funding. Many of …

I have been attending the University of Maine at Orono for the past 6 months and I absolutely love it. It’s great being close to home (20 minutes), and learning in an relaxed environment (I went to college in Boston last year). One thing I have noticed is that UMaine is failing with its Facebook …

Many college students my age are beginning to consider what life in the work force will be like; for some, it is an exciting opportunity, yet many find it to be scary (after all, who wants to work the typical 9-5 job after partying for 4 years straight?). Fortunately, I have had the opportunity to …

The latest updates should have business owners crying tears of joy, Facebook has made some HUGE updates, and I have never been more excited. This may scare some of you who don’t like change, yet if properly understood, one can harness the new improvements and make a huge difference on Facebook. The bottom line is …

I have heard from multiple sources that college is the best days of one’s life. The endless parties, enjoying the company of friends, and making memories is what makes school special – or so they say. Although I do enjoy college, I believe it has failed me (personal opinion). Many classes I attend fail to …

Good ol’ Mark Zuckerberg and Co. is wreaking havoc on the non-conformists again with the new profile changes. I began to suspect that something was happening when I saw a Facebook Page with a skinny newsfeed and the tabs were located underneath the profile picture, but I had no idea that personal profiles would be …

Many businesses and organizations are finally beginning to realize the importance of social media. Facebook is growing rapidly – over 500 million people are now connected. Many of these businesses are under the impression that establishing a Facebook presence will magically lead to more business activity, sales, and increased awareness in their product or service. …