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Luke Thomas

Luke Thomas

I'm a Mainer in technology who likes growing internet companies and sharing stories about what I learn along the way. Also reading, soccer, and experimenting.

Tracking A/B tests in Mixpanel using url parameters (Rails Application)

Update January 2015: I wrote a 3,000 word introduction to a/b testing [http://gainbits.com/ab-testing], and I’d love it if you checked it out! So you have a Rails application, and you’re trying to setup A/B tests. You probably also aren’t in the

Thoughts on Remote Work (Before Reading 'Remote')

Today when I get home from work, I’ll have the new 37 signals book “Remote” sitting in my mailbox. This is a book I’m pretty excited about – one of my career goals [http://lukethomas.com/about-me/] is to work remotely, so naturally it’s something I’ve thought

Marketing your Tech Company is getting SaaSy: Here's how to avoid problems

It seems like there’s been a large increase of software over the past year to help online marketers. There’s software to help avoid churn in billing [https://bestunning.net/], there’s software to help with lifecycle emails [http://customer.io/index-video.html], and plenty of options for everything

What A/B testing solution should I use for my Rails App?

Update Jan 2015: I wrote a monster guide on getting started with A/B testing [http://gainbits.com/ab-testing], which you may find useful. So you probably visited this page in your quest for an A/B testing solution for your Rails application. There’s a plethora of options, but

Crowdfunding for Startups (a normal person's outlook)

Today the “ban” on general solicitation was lifted, enabling startups to publicly advertise that they were fundraising at a certain valuation. It’s the first time this has happened in 80 years, and I can’t help but be optimistic about what this means for early stage companies. It’s

Jumping into SaaS Marketing? Focus on Tactics, not Strategy

It’s not easy to prove your worth as a marketer at a startup, but that doesn’t mean it can’t be done. From my own personal experience, I’ve seen low hanging fruit that must be talked about. It’s the tactical stuff. You know, the nitty gritty…

Growth Hacking is B.S. Follow these Marketers instead

For those of you who didn’t read this earlier post on hacker news [http://joelandren.com/2013/09/05/its-time-to-call-bs-on-the-cult-of-growth-hacking/] , Joel Andren wrote an awesome post on how “growth hacking” is being used a vehicle to promote oneself. As someone who’s been talking about this [http://lukethomas.com/