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Luke Thomas

Luke Thomas

I'm a Mainer in technology who likes growing internet companies and sharing stories about what I learn along the way. Also reading, soccer, and experimenting.

My Outlook on Investing

I’ve had this conversation a few times in the past month, so I figured I’d write a quick post on my thoughts on investing. I’m using the term investing loosely, but I’m specifically referring to exerting energy or financial resources with the hope of achieving some

Why I moved away from a booming tech ecosystem (Boston) to Portland, ME

Why I moved away from a booming tech ecosystem (Boston) to Portland, ME

In early September, after a few years living/working in Boston, my wife and I made the decision to move to Portland, Maine. For us, we both grew up in Maine, so it was a chance to get back to the “motherland.” For the most part, we enjoyed our time

The impending downfall of Maine newspapers

The impending downfall of Maine newspapers

(Above photo: one of the funniest news blunders of all time) I grew up with my face buried in a newspaper. I would visit my grandparent’s house and read the paper with my grandfather (yes, the comics mostly, but that still counts right?) For some bizarre reason, I have

A/B testing: a comprehensive guide to getting started

A/B testing: a comprehensive guide to getting started

Over the past few years there’s been quite a bit of hype regarding A/B testing. From Obama’s election campaign [http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing/], to Veggie Tales increasing revenue by 38% [http://blog.optimizely.com/2014/04/28/ab-tests-that-increase-revenue-per-visitor-for-veggietales-by-38/] , I believe the hype is well-warranted and something

Why User Testing Services are Useless

Building software that people enjoy using isn’t an easy task, and it takes a ton of effort. It’s critical that you get consistent, honest feedback to help you create a better experience for the end user. In an effort to create this feedback loop, user testing sites have

The Growth Team: The most impactful team the Enterprise doesn't have.....yet

It’s been about a month since I started working at Safari Books Online, and I’ve told a few of my close friends that I doubt I will ever work at a startup again…unless it’s my own (which I have no plans to do at the moment.

More Accurate Acquisition Funnels with Mixpanel

I’m a big fan of Mixpanel for analytics. I’ve written about how I do A/B tests in Mixpanel [http://lukethomas.com/tracking-ab-tests-mixpanel-using-url-parameters-rails-application/] , but over the past week I learned some really important things that I’d like to pass on. Imagine a typical registration process from a